Sunday, September 23, 2012

Affordable animal-friendly makeup

Ok all you friends, family and readers who try to argue with me that animal testing-free products are expensive and hard to find, this one’s for you.

I’m sort of embarrassed to admit I didn’t learn about this until quite recently, but there is a makeup line available at your local WalMart, Target and K-Mart that is both super affordable and animal-friendly:

e.l.f Cosmetics

e.l.f. (eyes, lips, face) is an independent cosmetics company based in New York that is completely animal friendly, meaning they don’t test on animals, their products are vegan (even beeswax isn’t used), and they are supporters of and partners with HSUS and PETA.

And their products are affordable with a capital “A”. Not just affordable for animal-friendly stuff, affordable period. We’re talking $1.

Obviously, when you’re talking about products this inexpensive, the immediate thought is that they’re going to be awful. After all, you get what you paid for. While I can’t exactly vouch for their full line as I’ve only tried (and liked) their $1 lip gloss so far, the reviews I’ve seen have been very positive about the quality of the makeup. And with prices this low ($1 for lip gloss and eyeliner pencils, $2 for nail polish, $3 for eyeshadow and blush, $5-$8 for foundation), it’s worth trying out.

To check out the full line of e.l.f. Cosmetics and a retailer carrying the products near you, visit their website:

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